Guzman Energy
Brand Identity
Guzman Energy is a wholesale power provider dedicated to rural communities in search of affordable, sustainable, and reliable energy. Their customized decarbonization approach removes outdated, polluting sources for a diversified portfolio allowing local communities to shape their own energy future.
Guzman Energy was looking for a rebrand that reflects the bold work they're doing. The new brand identity development was in conjunction with their new brand platform and site launch.
The logo mark is based on two circular layers. The outer ring echoes their role as a mobilizer of a better way to serve the energy needs of communities including underserved parts of rural America. The inner ring displays the Guzman Energy “G” putting their Guzman Way — bringing creative, flexible and custom solutions — at the center of everything they do. Together, the perpetual motion of these layers conveys the continual work and reverberating impact Guzman Energy has in the communities they serve.
